Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
With nearly 14 billion online searches every month and social media sites that rival populations of large countries, theres unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you dont understand how to successfully apply these strategies, then your customers will go to your competitors instead.
Google is moving into the political scene. Theyve launched a Google+ Page to focus on politics and elections, theyre blogging about election issues, posting the candidates videos, and they put together a trend center which allows you to track all sorts of data.
